OUR STORY

Quality, not quantity

On our skateboarding journey, we sought a name that captured skate culture. One day, "pinch" came to mind, symbolizing those perfect moments of control, precision, and thrill. "Pinch" reflects the tight, exhilarating nature of skateboarding and the crucial grip on the board. Thus, "Pinch" became our brand, symbolizing our passion and sharp design edge, reminding us that a small pinch can make a big impact.

Every skater knows the critical pinch, locking into a rail or landing a trick flawlessly. That moment defines us. "Pinch" resonates with skateboarding’s raw, rebellious spirit and honors those who defy the ordinary. It’s about embracing the grind, the struggle, and the triumph. Built by two brothers struggling to make ends meet and inspired by the loss of many loved ones and a fellow skater, "Pinch" means embodying a legacy and being part of a movement that pushes boundaries. Together, we are "Pinch" – gripping our dreams and soaring high.